Blog Marketing-The Revolutionary New Way To Increase Sales and Build Your Brand

The concept of internal blogging poses a number of challenges to companies that are willing to embrace it. You can use blogs in a number of fantastic ways, some of which were discussed in Chapter 4. We looked at the example of the Disney Channel, which uses internal blogs in an innovative way to save money, make people’s jobs easier, and make information easier to access. In this chapter we go deeper into the uses of internal blogs and provide a brief overview of how to get blogging kick-started at your company. We look at the benefits of blogging and at how to develop an internal blogging strategy.HOW INTERNAL BLOGGING STARTSBlogging will begin internally at your company either by executive decision or by grassroots support. Both ways pose unique challenges.As with any new idea, decreeing the use of blogs from on high can create a challenging scenario.